Masthead fonts

For my masthead I experimented with with fonts and colours. I experimented with four different fonts and used my audience feedback to help with my decisions as well as secondary research that I have collected. I used www.dafont.co.uk as it has a wide variety of fonts which were very useful in choosing an ideal one for my masthead.

I used the font KG Wake Me Up which is a sans serif font and so an informal font, appropriate for my target audience of teenagers. The font is also modern and up to date which is expected for a new pop music magazine. It connotes fun and youth. The colours are feminine and bright which is ideal for the target audience as they are girls. From asking people in my media group they found that this font was most appropriate to use for my masthead.

I then used the font KG Wake Me Up again and experimented with stretching the text and spacing between letters. From my research I found that the letters are usually quite close together in the masthead and some are stretched. 

I also experimented with Fontastique which is a serif font. From my research I found that some pop music magazines use fonts that have curves which is why I chose to try this font. This font connotes youth and is quite girly. However I think this font would be more appropriate for things such as my coverlines as I feel that it is to sophisticated to be used as my masthead and isn't as fun or as energising as KG Wake Me Up.  The colours I used appeal to my target audience, stand out and in particular using a range of colours rather then one in the masthead makes it appeal to 12-17 year olds and looks fun, eyecatching and interesting. 

Adam-Gorry Lights font is modern and up to date which is ideal for the audience I am targeting. The house style is bright and the colours stand out against the black background. I think that using two colours for the masthead catches the eye more than using one colour however most pop music magazines uses one colour against a background. This font connotes energy and boldness and matches my mode of address which in informal. While the black connotes boldness and sophistication, the white connotes purity while the pink connotes femininity.

This font 'OhMyGodStars' is ideal for my genre of magazine which is pop as encased in the font is stars which is stereotypical of the genre.  This font is up to date is a sans serif font. Although I like this font and the colour used is appropriate for my target audience, from asking people from my media group, I found that they liked this font and thought it I should use it on my magazine for instance as a splash therefore I will use this font but as something other than my masthead.